Tag: Online Marketing

Anna Cairo blogs about making the most of Facebook for business.

“Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”

Marketers now operate in a world where customer-brand interactions take place not only in-store but in the digital world as well. This digital technology means there is additional data marketers need to access if they are to maintain a 360-degree view in today’s marketplace.

Matthew Johnson looks at using SMS marketing to support your email marketing activities.

“Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”

David Iwanow blogs about the benefits of including affiliate marketing in your small business marketing mix.

“The main benefit is that it’s performance based, so you pay when affiliates deliver leads or generate sales. It’s also a great platform as it overlaps with other marketing methods both offline and online.

Anna Cairo looks at the benefits of using LinkedIn for your business.

“Although LinkedIn is the most commonly used business networking site, it appears to be an underrated social media platform and consequently is under utilised.”

Gina Lofaro looks at what makes an email marketing a success.

“Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”

So you’ve heard about the benefits of including Google AdWords in your small business advertising mix, but are still unsure how how it will work for you? Join Dynamic Business’ first-ever webinar and have your questions answered! You could also win a one-on-one online marketing session with a Google expert.

Does your marketing strategy capture and engage the educated buyers of today?

Anna Cairo blogs about the importance of getting to know social media, before engaging with customers in the space.

“A different way to look at social media, is not by defining ‘what it is’ but by understanding ‘what it provides’. This subtle distinction offers better awareness of social media and the certain characteristics that shape it, which separate it from traditional media.”

You can’t always be present in an export market, but your website is. So you need to get it right.