Tag: Online Business

Online marketing is great for small businesses, but like everything, it has to be done right.

New figures released have revealed that 43 per cent of Australians will immediately leave a website if it loads slowly.

Unfortunately some business writers confuse business professionalism with business clichés and this can be detrimental if you want to be taken seriously.

While I wouldn’t call The Internship a modern day classic, there is a particular scene that absolutely encapsulates the fears of so many small business owners when it comes to migrating online.

If you haven’t considered using the principles of thought leadership to help grow your business, here are a few reasons why you should.

If your business is looking to connect with nearby residents, to establish deeper relationships with your customers and to be perceived as a valued part of the community, you need to invest time and resources into local marketing.

Do you buy on eBay? Have you stayed at a place on AirBnB? Have you sold clothes on ASOS? These are all high profile online marketplaces.

Online retailers frequently neglect to list product information alongside product displays, including information relating to ingredients, materials used, and product origin.

The rise and rise of internet shopping has been well documented, but it’s not just a few books or small pieces of furniture that we’re buying anymore – Aussie consumers are willing to buy big ticket purchases online.

There are a few professions which evoke a certain ‘old-school’ feel. Innovation isn’t the done thing. Talk of technology means email and often not much else.