Tag: Marketing

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right. Dennis Jury on Seed Genetics Australia Exporting since: 2003 Key markets: North and South America, Europe, Middle […]

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingrediebt to making it to the world stage, but it certainly helps to get the basics right. Lyndal Thorburn on Innovation Dynamics Exporting since: 2005 Key markets: the US, Chile, Ireland, New Zealand, […]

Sales experience from those famous steak knife infomercials makes Tim Shaw the perfect candidate for sales and marketing advice for SMEs. Shaw’s Communique Television may seem a long way from the infomercials he’s most remembered for, but he’s still the master of sales who coined the phrase: “But wait, there’s more“. Let’s face it; Shaw’s […]

In a product saturated market, Betül Madakbas finds the best way to stand out can be design. Madakbas, creative director of design and branding company Baseline, likes to push creative boundaries when it comes to both product and store design. Starting a business from scratch would be challenge enough. But for Madakbas one of the initial […]

Launching strand after strand in his iconic Virgin empire, entrepreneur Sir Richard Branson gets it right quite often. But how does Branson do it? The king of marketing and branding shares his secrets to success. When taking a flight with Sir Richard Branson’s spirit of adventure, it’s a good idea to check your seat-belt. His […]

You’d be hard pressed finding an Aussie who hasn’t heard of Roses Only. That’s not to say the hard work is done. James Stevens has found branding doesn’t end with successful marketing; there is also the continuous issue of brand protection.   Going into the family business wasn’t high on the agenda when James Stevens was a […]

Multi-channel retailing is becoming increasingly crucial for businesses to survive in an online age – Rebecca Spicer explores the options and steps required to build a successful e-store. Thanks to the spread of broadband and wireless services at home, online business are growing rapidly, urged on by confidence in online brands such as eBay and […]