Wotif’s Graeme Wood Founder of the phenomenally successful wotif.com, Graeme Wood is a creative thinker who took an idea about marketing discount accommodation online and made it work. Within seven years, wotif.com is recognised in more than 32 countries and has gone public recording a 2005–06 net profit of $16.5 million.
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Peter and Nicole Lander on Battlefield Sports Exporting since: 2002 Key markets: US, UK, Canada. Founded […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Vicki Beard on Adventure Tours Australia Exporting since: 1993 Key markets: UK, Europe, Asia, Benelux, North […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right. Matthew Kennedy on Extreme Machining Exporting since: 2004 Key markets: UK, Middle East, SE Asia. Founded in […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right. Dennis Jury on Seed Genetics Australia Exporting since: 2003 Key markets: North and South America, Europe, Middle […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingrediebt to making it to the world stage, but it certainly helps to get the basics right. Lyndal Thorburn on Innovation Dynamics Exporting since: 2005 Key markets: the US, Chile, Ireland, New Zealand, […]
Sales experience from those famous steak knife infomercials makes Tim Shaw the perfect candidate for sales and marketing advice for SMEs. Shaw’s Communique Television may seem a long way from the infomercials he’s most remembered for, but he’s still the master of sales who coined the phrase: “But wait, there’s more“. Let’s face it; Shaw’s […]
In a product saturated market, Betül Madakbas finds the best way to stand out can be design. Madakbas, creative director of design and branding company Baseline, likes to push creative boundaries when it comes to both product and store design. Starting a business from scratch would be challenge enough. But for Madakbas one of the initial […]
Launching strand after strand in his iconic Virgin empire, entrepreneur Sir Richard Branson gets it right quite often. But how does Branson do it? The king of marketing and branding shares his secrets to success. When taking a flight with Sir Richard Branson’s spirit of adventure, it’s a good idea to check your seat-belt. His […]
You’d be hard pressed finding an Aussie who hasn’t heard of Roses Only. That’s not to say the hard work is done. James Stevens has found branding doesn’t end with successful marketing; there is also the continuous issue of brand protection. Going into the family business wasn’t high on the agenda when James Stevens was a […]
