Ian Murray, executive director of the Australian Institute of Export, provides an overview of the Export Market Development Grant (EMDG) scheme and how changes may improve its effectiveness. In May, we conducted a study on the effectiveness of the EMDG scheme and the results proved once again that the program really works for exporters. From a sample […]
Les Schirato, CEO of the Cantarella Bros Previously working for the marketing side of the business under his father-in-law and brother, Les Schirato stepped up to CEO and took Vittorio coffee beans from retailing to cafes and delicatessens into supermarkets, discovering a major new sector for the product. Schirato’s branding experience has clearly worked for […]
John Ilhan from Crazy John’s John Ilhan’s crazy marketing ideas have paid off; with Crazy John’s now the largest independent phone retailer in Australia with some 120 retail stores across the country. The late Ilhan was valued in the 2006 BRW Rich List at $300 million.
Wotif’s Graeme Wood Founder of the phenomenally successful wotif.com, Graeme Wood is a creative thinker who took an idea about marketing discount accommodation online and made it work. Within seven years, wotif.com is recognised in more than 32 countries and has gone public recording a 2005–06 net profit of $16.5 million.
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Peter and Nicole Lander on Battlefield Sports Exporting since: 2002 Key markets: US, UK, Canada. Founded […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Vicki Beard on Adventure Tours Australia Exporting since: 1993 Key markets: UK, Europe, Asia, Benelux, North […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right. Matthew Kennedy on Extreme Machining Exporting since: 2004 Key markets: UK, Middle East, SE Asia. Founded in […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right. Dennis Jury on Seed Genetics Australia Exporting since: 2003 Key markets: North and South America, Europe, Middle […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingrediebt to making it to the world stage, but it certainly helps to get the basics right. Lyndal Thorburn on Innovation Dynamics Exporting since: 2005 Key markets: the US, Chile, Ireland, New Zealand, […]
Sales experience from those famous steak knife infomercials makes Tim Shaw the perfect candidate for sales and marketing advice for SMEs. Shaw’s Communique Television may seem a long way from the infomercials he’s most remembered for, but he’s still the master of sales who coined the phrase: “But wait, there’s more“. Let’s face it; Shaw’s […]
