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Export case study: Peter and Nicole Lander on Battlefield Sports

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.

Peter and Nicole Lander on Battlefield Sports

Exporting since: 2002

Key markets: US, UK, Canada.

Founded in 2002 by husband and wife team, Peter and Nicole Lander, Battlefield Sports has been exporting since day one. And now the laser experts have their products going out to 27 countries.

Internet marketing has been the driving force behind the business, raising their exports to 87 percent. The use of online tools like Google adwords and search engine optimisation has led Battlefield Sports to become an industry leader.

All seven employees are obsessed with games, and with producing a constantly improving quality product. This is not to say it has all been fun and games. Peter Lander worked on the idea for more than 22 years before launching the business.

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