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Export case study: Dennis Jury on Seed Genetics Australia

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right.

Dennis Jury on Seed Genetics Australia

Exporting since: 2003

Key markets: North and South America, Europe, Middle East, North Africa, China.

Born global in 2003, Seed Genetics Australia is a vertically integrated (glasshouse to buyers warehouse) seed company focused on breeding, producing and marketing its own proprietary products. Exporting more than 3,000 tonnes of alfalfa/lucerne and white clover each year to more than 17 countries, Seed Genetics Australia was initially formed to service export markets, with 95 percent of sales coming from overseas. As well as relying on 60 skilled professional seed growers in Australia, Seed Genetics Australia also produce seed in several overseas locations such as the US and Argentina.

Co-director, Dennis Jury, says the company’s success has been largely driven by its intellectual property, as well as selecting the best agents/representatives in major markets to link up with key importers.

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Adeline Teoh

Adeline Teoh

Adeline Teoh is a journalist with more than a decade of publishing experience in the fields of business, education, travel, health, and project management. She has specialised in business since 2003.

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