Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out […]
If you can get people to come to your online business, you stand a fair chance of making money. But how do you market your business and attract those visitors? We look at three Australian businesses making use of marketing techniques such as microsites, online auctions and blogging, so you too can grow your business […]
Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic marketing principles should be all you need to market your business and sell your product. Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, […]
Raising your business profile and increasing profits is a breeze, with the right networks, but networking the right way is often overlooked. Learn how to cost-effectively network. The brief for this article was to find free ways to market your business. Networking seemed the obvious place to start. And while it’s not entirely free, it […]
Small Australian businesses will be relatively unknown overseas, so marketing your business, brand, product or service strategically will help increase your exports. Find out how you can create an export marketing strategy. So you’ve landed your first export deal, perhaps through an online inquiry or contact through a colleague or by visiting an overseas trade […]
When ideas man John Smith hit on an innovative product that was environmentally friendly and market savvy, he put his fledgling business in the Bum Box seat. Anyone who has ever tried to get comfortable sitting on a picnic rug will quickly grasp the concept of the Bum Box, John Smith’s cardboard wonder. It’s a […]
With no formal degrees, Dorry Kordahi became the founder and managing director of Dorry Kordahi Management (DKM). Since beginning his marketing and branding business in 2002, out of a shed, DKM has come to operate in Sydney, Melbourne and Shanghai and generates more than $4,000,000 in revenue. DB: What helped you most when trying to […]
With her passion for green business and experience in niche product design, marketing and business, Tracey Bialek established Ripple Products to develop a niche product in the growing green business sector. “I had a real desire to be in a business that was active in the environment sector, but could also create some sort of […]
Ian Murray, executive director of the Australian Institute of Export, provides an overview of the Export Market Development Grant (EMDG) scheme and how changes may improve its effectiveness. In May, we conducted a study on the effectiveness of the EMDG scheme and the results proved once again that the program really works for exporters. From a sample […]
Les Schirato, CEO of the Cantarella Bros Previously working for the marketing side of the business under his father-in-law and brother, Les Schirato stepped up to CEO and took Vittorio coffee beans from retailing to cafes and delicatessens into supermarkets, discovering a major new sector for the product. Schirato’s branding experience has clearly worked for […]
