Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business.
“I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
Keen to set your business apart from its competitors? MYOB’s Kristy Sheppard suggests you begin entering business award programs.
“Community business awards will add weight to your cause with local customers while state and national awards will not only help with those closer to home but will strengthen your business appeal to customers further afield.”
Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.
Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis.
“Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.
The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Year.
Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message.
“Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”
Amanda Foy, the winner from our Google AdWords webinar last month, has had her two-hour, one-on-one online marketing session with a member of the Google team.
Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.
“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”
