Tag: Marketing

Are you in the process of marketing your business? You need to learn about your audience.

In today’s connected world, brand advocacy is vital – have you got a strategy?

A study by University of Adelaide researchers has revealed a decrease in the diversity of wine grapes grown in Australia.

Shifting consumer preferences for free-range chicken is making a real impact on what is being sold across Australia.

David Welzman has slowly but steadily built a business performing magic at trade shows, helping companies generate leads through a mix of magic and information.

It’s that time of year again: a challenge for anyone responsible for promoting their business and spreading goodwill among customers.

December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses.

Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.

There are a number of qualities and skills you need to be an effective marketer. Marketing requires far more than a degree and an outgoing personality (although both of these are essential!).

Marketing can be a time-consuming activity for even the most organised business owner. Here are a few time-saving tips that can help you increase your marketing productivity, and enjoy the same results for less effort.