Tag: Marketing

Technology is redefining the workplace and removing geographical barriers to worker collaboration, providing businesses with new ways to create ideas and innovate, according to Workplace of the Future ‘evangelist’ Amy Barzdukas. Dynamic Business spoke to Barzdukas, who is the Vice President, Global Solutions Marketing with video conferencing company Polycom, about the challenges and opportunities associated with the evolution of the […]

Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over […]

As a business owner, I am a natural giver. I am a big believer in the art of paying it forward and giving to others. It is one of the great joys of building your own business: being able to provide respected customers with advice, value adds such as extra time, additional services, or offering […]

The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]

Starting any business can be a daunting prospect, let alone in the competitive creative industries and when I decided I wanted to start my own creative business, and later move it to Port Macquarie, there were many hurdles to overcome. In need of a sea change, we decided to move our  boutique design and marketing […]

Judd Armstrong almost quit the entrepreneurial game when he ‘maxed out’ a credit card starting his first business – but a ‘kick in the pants’ put the Queensland native back on course. While that business survived to make a USD$2m dollar profit, Judd’s follow-up venture, Jaybird, has made waves globally. In April, this year, he sold the […]

When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]

In March 2015, Facebook introduced ‘topic data’, a useful tool for businesses when it comes to understanding what matters most to their audiences. Topic data is a helpful addition to any marketing strategy, and a powerful ally when utilised correctly. So what is topic data, why is it important, and how can it be effectively […]

I’ve been lucky to experience a job and a career in my lifetime. What is the difference between the two and which makes the most sense for you? A chance to trial what works and what doesn’t A job is usually denoted by doing a task over and over again in exchange for money. It […]

Entrepreneurialism is its own class of business, even being studied as a distinct subject. It’s no surprise then that entrepreneurialism comes with its own unique challenges, which requires a different mindset and approach than other business areas.  In my experience, having founded and lead multiple businesses in the last decade and now working with entrepreneurs, […]