Last year, one of my colleagues built two semi-detached houses, wanting to sell one. His question to me was: How do I sell it to a Chinese buyer? There’s an implied understanding in that question that Chinese buyers will pay a premium to acquire a property. Besides possible higher premiums, the other reason to target […]
User generated content has revolutionised the way we exchange information about businesses. Whether you’re looking for a hairdresser, restaurant, film or holiday recommendation, ratings and review sites are an often trusted resource to get immediate feedback on other people’s experiences, and can influence many of our purchasing decisions. As a business, this presents a huge […]
As we grow, the police force typically holds a fluctuating relationship in favourability. As a child, they were a source of safety and security. Getting lost in crowds, they were the one figure you counted on for safety. But as a teen through to the years as a younger adult, they were typically a force […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
Most mornings I buy my coffee from the same beachside café. While I order the same coffee every morning, the waiters never remember my order nor do they show me any hint of recognition. In contrast, in The Strand next to my city office, my local coffee shop greets me by name, brings me my […]
With all of the talk about artificial intelligence either stealing your job or revolutionising your industry, it’s easy to overlook something that can be revolutionary for your small business, right now. I’m talking about Marketing Automation. No, this doesn’t involve machine learning, natural language processing or algorithms. Instead, taking some fairly simple steps to implement […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
Most retailers regard and often treat their stocktake activities as a rather burdensome compliance process. However, stocktakes can boost marketing and supply chain performance and provide a regular barometer of business efficiency. That’s because stocktakes can – and should – generate a consistent flow of data about every aspect of the business. During the stocktake […]
With between three and four million visits per month, finder.com.au is Australia’s most frequented comparison website. According to co-founder and director, Fred Schebesta, to stay ahead of the game, he and his business partner Frank Restuccia have had to be penny-wise, people-focused and paranoid. In 2002, Schebesta, then aged 22, co-founded digital agency Freestyle […]
The phrase ‘tax time’ can all too easily translate to feelings of boredom, dread and uncertainty for the small business owner. There’s the income tax return, BAS, payroll tax, super, and more. However, instead of viewing the annual marker as a time-sapping and difficult box-checking exercise, it should be seen as a spring board to […]
