With all the talk of online and inbound marketing, it can be easy to forget that many offline and more traditional tools are still available for the marketing of your business. Here are five sectors in which offline marketing still delivers tangible results.
Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.
High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.
Here’s a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
It is Christmas time and so in the spirit of giving here are some marketing tools and apps we just love and that we want to share with you.
Phoebe Netto blogs about addressing your clients concerns and desires to attract leads and repeat business.
“When a small business addresses the deepest concerns and desires of both its clients and potential clients, and makes them feel special, they will attract leads and repeat business.”
Michelle Gamble blogs about nurturing leads and using your database as a powerful marketing tool.
“Save the sales pitch to a small section of the newsletter and only let them know when there is something different happening- for example a new product or when you’re running a special offer.”
In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence.
“Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”
In the first part of her two-part blog series, Phoebe Netto looks at ethically using manipulative marketing tools to benefit your small business.
“Marketing tools can be used in an unethical and manipulative way, & can also be used as an influential or attention-grabbing way for your business.”
You have reached the end!
