Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
Too many businesses believe that to be successful on YouTube you need to invest big bucks or operate in a flashy industry. Not so. One local cashflow financier is tearing this notion to shreds, having notched up over 50,000 views on the platform to date. Here’s the secret to its success.
Photographer Ron Henry knew his camera strap was a winner. Now he just needed to get the word out on the cheap.
Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business – without spending a fortune.
They’re getting longer and funnier – and they’re barely recognisable as advertisements.
If you’re in the process of “pitching”, then you’re typically trying to convince another party to either invest in you, do business with you or buy from you. So what are some golden rules when telling the story of your business?
In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.
Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.
A positioning statement is what you stand for – and what makes you stand out. Here’s how to write one.
While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.
