In the first part of her two-part blog series, Phoebe Netto looks at ethically using manipulative marketing tools to benefit your small business.
“Marketing tools can be used in an unethical and manipulative way, & can also be used as an influential or attention-grabbing way for your business.”
Michelle Gamble blogs about the importance of marketing for SMEs that are looking to grow.
“A recent survey we ran of small-medium sized businesses and found that 45.5% are expecting sales to increase. What’s interesting is that 56% don’t have a marketing plan, 51% don’t measure the ROI from their marketing and 70% of business either aren’t sure or don’t feel that their marketing is managed by someone with experience.”
Danielle MacInnis offers eight straightforward tips for gaining a competitive advantage over your small business rivals.
“Customers are becoming bored with hyped up messaging and choose their own media diet. So can we still achieve a competitive advantage in today’s marketplace as a small business?
We can but we have to think faster, act sooner and compete in new ways.”
Starting a business can bring feelings of both adrenalin and fear. There are some important legal aspects that anyone starting up a new business should consider to ensure a successful start up. After seven years of working for somebody else, I recently established my own law firm with a partner. As a business lawyer, I […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Darren Alexander and Rex Hesline on Autech Software & Design Exporting since: 1995 Key markets: US, […]
Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is […]
Sales experience from those famous steak knife infomercials makes Tim Shaw the perfect candidate for sales and marketing advice for SMEs. Shaw’s Communique Television may seem a long way from the infomercials he’s most remembered for, but he’s still the master of sales who coined the phrase: “But wait, there’s more“. Let’s face it; Shaw’s […]
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