In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.
In a guest post for Dynamic Business, TrueLocal’s Simon Carson looks at using cost-effective forms of marketing, such as social media, to survive the coming downturn.
Catriona Pollard blogs about how CEO’s and high-profile business people should be utilising social media.
“Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual.”
Anna Cairo blogs about the importance of getting to know social media, before engaging with customers in the space.
“A different way to look at social media, is not by defining ‘what it is’ but by understanding ‘what it provides’. This subtle distinction offers better awareness of social media and the certain characteristics that shape it, which separate it from traditional media.”
LinkedIn data has found a fifth of hiring managers have employed a candidate due to their volunteer work experience, leading the site to add a “Volunteer Experience & Causes” field to users’ profiles.
Social media has emerged as a cost effective way to brand, market and sell your products/services. It is a creative landscape for people and the brands they love to interact, share stories and build relationships with.
Businesses are being invited to enter the ‘Save My Website’ competition, and go in the running to win a $25,000 package including new website design, site search engine optimisation (SEO) and social media management.
Just 10 minutes a day could be all you need to commit to social media, to make a marketing difference for your small business.
Lady Danielle Di-Masi blogs about embracing LinkedIn and enjoying the connections it will deliver to your business.
“LinkedIn is a brilliant way to connect with associates all over the world, not just those that may be in your local business groups. You can connect with like minded entrepreneurs, or people in companies that you wish to work with, speakers or consultants you want to learn more from …”
LinkedIn has unveiled the next generation of its mobile experience, improving its iPhone and Android applications and delivering a new HTML5 experience for users viewing their account in a mobile web browser.
