Free phone calls over the internet, and a bundle of options you can’t get with a regular phone? Is it hype or a great step forward in communications for small business? Helen Bradley investigates VoIP and finds it is a technology about to come of age. When someone promises you free calls around the world, […]
Are you already running a successful franchise, but want to grow the business further? Rebecca Spicer explores the benefits and issues of exporting your franchise, and gets the inside scoop on a franchise that has taken this leap successfully. Australia is fairly small in terms of world markets, and so growing your franchise may mean […]
Making the switch from scientist to business owner was daunting for Karen Woolley, and her husband Mark. But after rewriting a medical report Karen’s company had paid someone to write, they realised there was a gap in the market for a medical communications business, and it suddenly became a natural step. Working for different pharmaceutical […]
The liquor store industry has stuck to tradition, and independents are holding their own by grouping together – But as Rebecca Spicer found out, it’s one of the most competitive industries with plenty of pressure from complex regulation and the determination of retail giants to take the market. Liquor stores were born when the first single-bottle […]
New Products for September 2005 Nurturing Customers No customers means no business, so it’s important to have a handle on customer relationship management (CRM). Innovation award-winning Maximizer 8 keeps you on top of sales leads, produces marketing material and makes sure customer enquiries are taken care of. Staff in the field, such as sales and […]
Prime Minister John Howard has announced plans for a new workplace relations system and it’s important that all employers are alert to the implications. Richard Bunting outlines what the proposed changes could mean for business owners. The changes will create, for the first time, a national or unified workplace relations system. They will further downplay […]
This partnership started with a couple of credit cards and a passion to succeed. Franchising led to rapid expansion and winning an award, now even snow-clad mountains don’t daunt their plans to climb higher. By Cameron Bayley. Melanie Bourne is talking into her mobile, having one of those isn’t-it-funny-where-you-suddenly-find-yourself moments. "I’m in the storeroom, it’s […]
Having a great product is good, but without promotion it won’t go very far. Camille Howard talks to a business owner who is using the media to get her business message across Australia and around the globe. Running a publishing company in Sydney for 15 years taught Andrea Horwood how the media works. Selling the […]
With dysfunctional and out-dated phone systems plaguing their business, Ideal Electrical Suppliers describe how they chose a new telephone solution with a keen eye on how it would grow with the business. Ideal Electrical is an electrical wholesale distribution company specialising in electrical products for tradespeople. Since it began 15 years ago, the Brisbane-based business […]
Government departments spend billions each year purchasing goods and services from private organisations, ranging from toilet paper and office equipment to IT systems and artillery. Rebecca Spicer finds out how to access these huge and lucrative markets. When you add up the many and varied roles and functions of all local, state, and federal governments […]
