Managing a traditional bricks-and-mortar business is, in itself, a tricky prospect but taking a business online with little to no training can be an absolute nightmare. Establishing a web presence involves learning new strategies and new ‘languages’. One term that small businesses might be aware of, perhaps owing its bad reputation, is Private Blog Network (PBN). In […]
The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones. Here are five strategies marketers cannot afford to overlook in the pursuit […]
Steve Jobs may have almost made the turtleneck fashionable again, but it was Mark Zuckerberg who really kicked off the “casual clothes in the office” trend. But it wasn’t just the fact that the clothes were casual that stirred things up. It was the fact that the style was so authentic to Zuckerberg. As the line […]
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimisation (SEO) is one of the most crucial elements of any organisation’s digital marketing strategy, serving as the foundation for their brand’s online presence. Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO […]
Google has launched a free training platform to help small businesses develop the digital skills they need to grow and thrive online. According to John Ball, Head of Google Marketing Solutions Australia, The Digital Garage includes 90 training modules covering a range of topics including website design, search engine optimisation, online marketing including social media, […]
Consider your repetitive daily tasks. Do you, or your employees, follow a process to perform these? If so, then this job, or at least the repetitive part of it, will almost definitely be replaced by a robotic usurper. No industry will be unchanged from the “robot revolution”. Disruption is already occurring in many of the […]
SEO is an art form that requires businesses to apply the “Goldilocks Principle”: every factor has to be just right for their website to have a chance of vying for top positions for any particular search term. With over 200 factors affecting your organic rankings, it can be very easy to miss the mark in a few areas. Failing […]
For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]
We all know how important it is for a business to master great customer and stakeholder communication through all touch points. If your interactions have a positive impact, you’re more likely to create repeat customers and gain access to the ‘holy grail’ of sales: referrals to others. Get it wrong, however, and it won’t matter if your business offers great products and […]
There are a range of common SEO myths that are constantly perpetuated throughout the SEO community. Much of this hearsay is formed with little-to-no research or proof that justifies the attention and belief that they receive. To help put some of these myths to bed, I’ve created a list of the most prolific lies in the industry: […]
