Tag: Google

Here’s why we’ll all benefit from the fierce competition between the two giants of social networking – Google+ and Facebook.

We’ve heard quite a bit from the experts about social media fatigue, but the advantages a Google+ Business Page offers may be enough for a business to push through their reluctance and create yet another fantastic way to engage, converse and bond with their target market.

Will businesses that collect preference data start to impact who we become as individuals? Five years from now almost every single thing we are exposed to will be personalised. Is this good or bad? Will this begin to steer our preference as opposed to simply leveraging it?

If you’re a Google Apps user, you should be making use of the added benefits offered to your business by Google+. Here’s what you need to know…

The dispute between Twitter and Google over changes to Google’s search algorithm intensified overnight, as they publicly scrapped about what the changes mean for search results. Here’s what SMBs need to know about how the search changes will impact their online presence.

Amanda Foy, the winner from our Google AdWords webinar last month, has had her two-hour, one-on-one online marketing session with a member of the Google team.

Eva Maria blogs about the business benefits of logging on to social media.

“Social media gives people the opportunity to combine marketing strategies with networking…”

Google has released its Australian 2011 Brand Zeitgeist list, which shows the most searched for brands and ads in the country. Commonwealth Bank topped the list as Australia’s most searched for brand.

Google expects shopping-related search traffic to skyrocket in the lead-up to Christmas, as Australians do their online research before heading to stores or placing orders online.

Emma Mulquiney blogs about minding your social media manners.

“…it can sometimes be a minefield, trying to figure out what’s rude and what’s not in the digital space.”