#Google Adwords
Tips for planning a successful AdWords campaign that converts
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
How to work with the most expensive Google Keywords
A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.
What to consider before investing in your online business
In my years working in online commerce, I have seen many brands and companies rise and evolve through effective use of SEO and ecommerce tools.
Using SEO to get inside your customer’s head
Choosing and using the right keywords for your Google ads can drive clicks and sales.
Common Google AdWords mistakes and how to avoid them
Google AdWords can be a great sales generator, if you know how to use it.
Google AdWords: 12 essential Do’s and Don’ts
When it comes to web advertising, it’s fine to go it alone. Just make sure you’re not throwing money down the drain.
Adding online marketing to your business plan
Here’s why online marketing should co-exist and complement every other marketing exercise you do in your business.
Google AdWords prize winner celebrates
Amanda Foy, the winner from our Google AdWords webinar last month, has had her two-hour, one-on-one online marketing session with a member of the Google team.
Win an online marketing session with Google experts
To celebrate our very first webinar, Dynamic Business has partnered with Google Australia to give you the chance to win an invaluable online marketing consultation for your business with Google experts.
Want to learn more about Google AdWords? Join our first webinar!
So you’ve heard about the benefits of including Google AdWords in your small business advertising mix, but are still unsure how how it will work for you? Join Dynamic Business’ first-ever webinar and have your questions answered! You could also win a one-on-one online marketing session with a Google expert.
7 reasons to use Google Adwords
Robert Steers delivers 7 good reasons you should include Adwords in your online marketing strategy. “Google claim you can now reach nearly 70% of all internet users at ALL stages of the buying cycle with Adwords. With search partners, YouTube, mobile advertising and animations, you can reach a potential customer several times in a day with your advertising.”
Google Analytics for Small Business
Over the past few years the biggest hurdles I can see for any business to succeed online is their ability to be able to measure the traffic to their website. It seems alien to me that a company would spend hundreds, thousands if not more on building a website but fail to add the basic features of a web analytics like Google Analytics to track the ROI of their website.
Does it pay to go with paid search?
Getting your business listed on search engines is no longer a question of why. Rather, it is a matter of what method and how soon. And knowing the difference between paying for placement (like pay-per- click via Google Adwords) and earning a good position organically (search engine optimisation) is key. Is one approach better than […]
Flexicar – Google AdWords Success Story
Green car share company Flexicar has relied heavily on Google AdWords as its most effective form of advertising since its was founded in 2005, helping it increase business by 400 percent. Flexicar was founded by Monique Conheady from Victoria. The daughter of a business owner, she had been interested in setting up her own business […]