Not everyone can be an Olympic champion, but we can all learn from the athletes who are. Success in business is the same as success in sport, and it comes down to setting goals that will pave the way to achieving a personal best. Here’s how to make it happen.
The end of the year is nearing and a lot of businesses are taking the foot off the pedal, getting ready for some down time over Christmas and New Year.
I’ve been rereading Seth Godin’s The Dip, which if you haven’t read it is about when you should quit—and quit fast.
A good follow-up is critical to building strong relationships with your prospective clients.
I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.
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