Businesses are being urged to get involved with Facebook’s new Check In Deals discount service, which promises to generate awareness, encourage in-store traffic and increase repeat business.
The Commonwealth Bank has employed Facebook’s location-based marketing expertise to give away a year’s worth of free movie tickets to anyone who opens an Everyday Account with the bank after “checking in.”
Hamish Anderson blogs about the hidden costs of using social media in your small business.
“Social Media represents a fantastic opportunity and simultaneously a threat to business. The key is how you manage it.”
Julian Smith looks at how Channel 10 should have used Twitter following its controversial decision to split Sunday night’s MasterChef final in half.
“While you can’t completely reputation-proof yourself, you should include disaster planning as part of your initial social media strategy to save time and reputation…”
Experts are suggesting Google’s new social networking platform will likely see greater popularity than its main rival Facebook, as it produces much-needed solutions for gaps in social media.
Gerald Chait blogs about how best to deal with complaints from customers left on your Facebook page.
“Facebook is an incredibly powerful medium for building a community that supports your business. But, Facebook also provides a public avenue for customers to air their concerns.”
A recent social media report by Sensis revealed that just 14 percent of small businesses, 25 percent of medium-sized businesses and 50 percent of large businesses have a social media presence. Today, online marketing is an essential part of a business marketing plan and social media is one aspect of successful online marketing.
The 2011 City of Sydney Business Awards has broken all records, with 640 small businesses nominated and over 67,000 votes tallied.
Australians are continuing their rapid adoption of social media, which is now having a considerable influence on their purchasing decisions.
Catriona Pollard takes a look at Google+ and what features it delivers that trump Facebook.
“Google seems to have taken all the social aspects from Facebook and created a network which is more personal for the user.”
