Australians are well and truly embracing technology as a new way to shop, with nearly 40 percent having used a smartphone or tablet to compare prices and find a better deal, new research has found. There are a few simple ways businesses can capture these savvy comparison shoppers, both in-store and online.
Chances are, your customers are conducting pre-purchase research. Here’s how to tap into that educated base.
Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers.
“If you are serious about marketing your business, you need to tap into the hidden power of stories.”
Roger Woodend blogs about utilising mobile coupons in your small business.
“While mobile coupons do require some investment in IT to enable hassle free issuing and redemption of the coupons; they’re low cost to push out. Redemption rates are incredibly high compared to more traditional coupons; sometimes over 50 percent compared to 0.2 – 2 percent for paper-based.”
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