Australians are well and truly embracing technology as a new way to shop, with nearly 40 percent having used a smartphone or tablet to compare prices and find a better deal, new research has found. There are a few simple ways businesses can capture these savvy comparison shoppers, both in-store and online.
Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers. “If you are serious about marketing your business, you need to tap into the hidden power of stories.”