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Tag: Email

Businesses with multiple service channels are ‘scrambling’ to meet customer expectations

Leading companies across a range of sectors – including finance, utilities, government, education, automotive and telecommunications – need to lift their game when it comes to...

Cybercriminals turn to email impersonation as businesses focus on security against malware

With organisation preoccupied with the security challenge posed by malware, cybercriminals are switching impersonation attacks to bypass email security systems, according to research undertaken...

Email Marketing Your Way to New Business

You’ve heard of cold calling, and we’re here to tell you there’s also cold emailing. You know what they have in common? They both...

Disruption from ransomware attacks bigger issue for businesses than payment demands

The importance of having well-functioning IT systems that support business processes has pushed cybersecurity up the priority lists of businesses around the world. They...

What happened when we banned email for a day

I spent all of last week travelling around Australia with one of my clients. She heads up innovation at a top tier law firm...

The future of customer engagement is mobile e-commerce: what your brand can do to prepare

As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales...

WannaCryptor: what is it and how do you know if your business has been attacked?

Wreaking unprecedented havoc across more than 150 countries, WannaCryptor , popularly referred to as WannaCry, spread like wildfire on May 12th2017. By most accounts it impacted...

How to counter the growing threat of ransomware attacks in your business

Ever since computers became vital business tools, organisations have faced a constant battle when it comes to IT security. Viruses, worms and other malware...

Digital marketing for plate-spinning start-ups

Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From...

Six ways to deliver an email marketing campaign that cuts through the noise

In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will...

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...