Why email still wins for small businesses
Ginger Kidd (VP APAC at Sinch) explains why deliverability matters more than ever for small businesses, and how small changes can unlock real revenue.
One-third of Australians now aim for inbox zero. Here’s why that’s good news for your business
Australian businesses made $1.1 billion from automated messaging in 2024. Now Mailchimp research shows exactly what earns inbox space and what gets deleted.
Australia’s new email legislation and why it is actually a good thing for businesses
Plus, here’s how to ensure your unsubscribe process adheres to the new laws…
Businesses with multiple service channels are ‘scrambling’ to meet customer expectations
Leading companies across a range of sectors – including finance, utilities, government, education, automotive and telecommunications – need to lift their game when it comes to customer experience (CX), a new study reveals. CX consulting firm, Customer Service Benchmarking Australia (CSBA), studied 3000 customer interactions with 136 companies in Australia, assigning each a score out of 100 […]
Cybercriminals turn to email impersonation as businesses focus on security against malware
With organisation preoccupied with the security challenge posed by malware, cybercriminals are switching impersonation attacks to bypass email security systems, according to research undertaken by Mimecast. The global email and data security company has released its latest Email Security Risk Assessment (ESRA), which revealed that while most organisations are treating malicious attachments and spam as […]
Email Marketing Your Way to New Business
You’ve heard of cold calling, and we’re here to tell you there’s also cold emailing. You know what they have in common? They both suck. Yes, the truth hurts doesn’t it. But you know that, and that’s why you’re reading this article. You’ve crafted email after email hoping for a bite, a nibble, any sign […]
Disruption from ransomware attacks bigger issue for businesses than payment demands
The importance of having well-functioning IT systems that support business processes has pushed cybersecurity up the priority lists of businesses around the world. They realise the impact of technology outages can be significant financial and reputational loss. While attention has traditionally focused on blocking threats such as viruses and worms, it’s now shifting to the […]
What happened when we banned email for a day
I spent all of last week travelling around Australia with one of my clients. She heads up innovation at a top tier law firm and I’d been brought in to deliver innovation keynotes at all of the firm’s offices. In one of our taxi rides, the conversation turned to email. She told me she gets […]
The future of customer engagement is mobile e-commerce: what your brand can do to prepare
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
WannaCryptor: what is it and how do you know if your business has been attacked?
Wreaking unprecedented havoc across more than 150 countries, WannaCryptor [1], popularly referred to as WannaCry, spread like wildfire on May 12th2017. By most accounts it impacted over 200,000 users globally, including the UK’s NHS and Spain’s Telefonica. Australia was not spared either, with at least twelve local businesses reported to have been impacted [2]. [Editor’s note: This is […]
How to counter the growing threat of ransomware attacks in your business
Ever since computers became vital business tools, organisations have faced a constant battle when it comes to IT security. Viruses, worms and other malware types have caused increasing disruption and losses as their sophistication and capabilities have risen. Fast forward to 2017, and one of the most feared types of cyber attack is ransomware. Designed […]
Digital marketing for plate-spinning start-ups
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
Six ways to deliver an email marketing campaign that cuts through the noise
In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are […]
Knockout Email Marketing: which Software Packs the Most Punch for small businesses?
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
Five Email Marketing Secrets that will help businesses escape the dreaded spam folder
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing. At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread. As a business reaching out to customers through email, how can you keep […]
Public relations: not just a big business game
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
Cost and complexity of all-in-one marketing suites a barrier to SMBs seeking automation
There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]
Ecommerce partners: who’s right for you?
Partnering with the right suppliers will give you a head start in running an efficient ecommerce business, potentially saving you thousands of dollars each year. [Editor’s note: This article is the second article in a seven-part series by Chris Dahl of Pin Payments, providing an essential guide to setting up an ecommerce business. Read part one: Ecommerce Success […]
SMEs vulnerable to sophisticated email scam
Business Email Compromise (BEC), also known as CEO Fraud, is the malicious scheme costing the business world billions of dollars. While the perpetrators tend to target large organisations, small to medium businesses caught out by the scheme have the most to lose, a cybersecurity expert warned. Tim Bentley, Country Manager, Australia and New Zealand at […]
Business emails: Legal matters (Part 2)
Legal ramifications associated with emailed correspondence are often overlooked, but the growing instances in which emails are used to drive legal disputes suggest we should be paying more attention.
Amazon taking on Google and Microsoft with email service
Amazon is targeting the business sector with Amazon WorkMail, a new email system currently available for preview.
What you need to know about spam laws
If you are found to be contravening anti-spam laws in Australia your business could face hefty fines and a damaged reputation.
How email is ruining your health
It’s not just you and it’s not just in your head. British scientists have measured the impact of email on stress levels and it’s not good.
5 essentials for your virtual office
Whether you have staff that work from home, a sales team on the road or simply run your business from a home office, mobility is a necessity for almost any business these days.