Australian businesses made $1.1 billion from automated messaging in 2024. Now Mailchimp research shows exactly what earns inbox space and what gets deleted.
Anthony Capano, Regional Director at Intuit Mailchimp, explores how AI and personalization are driving customer engagement, loyalty, and revenue in today’s competitive market.”
Plus, here’s how to ensure your unsubscribe process adheres to the new laws…
Leading companies across a range of sectors – including finance, utilities, government, education, automotive and telecommunications – need to lift their game when it comes to customer experience (CX), a new study reveals. CX consulting firm, Customer Service Benchmarking Australia (CSBA), studied 3000 customer interactions with 136 companies in Australia, assigning each a score out of 100 […]
With organisation preoccupied with the security challenge posed by malware, cybercriminals are switching impersonation attacks to bypass email security systems, according to research undertaken by Mimecast. The global email and data security company has released its latest Email Security Risk Assessment (ESRA), which revealed that while most organisations are treating malicious attachments and spam as […]
You’ve heard of cold calling, and we’re here to tell you there’s also cold emailing. You know what they have in common? They both suck. Yes, the truth hurts doesn’t it. But you know that, and that’s why you’re reading this article. You’ve crafted email after email hoping for a bite, a nibble, any sign […]
The importance of having well-functioning IT systems that support business processes has pushed cybersecurity up the priority lists of businesses around the world. They realise the impact of technology outages can be significant financial and reputational loss. While attention has traditionally focused on blocking threats such as viruses and worms, it’s now shifting to the […]
I spent all of last week travelling around Australia with one of my clients. She heads up innovation at a top tier law firm and I’d been brought in to deliver innovation keynotes at all of the firm’s offices. In one of our taxi rides, the conversation turned to email. She told me she gets […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
Wreaking unprecedented havoc across more than 150 countries, WannaCryptor [1], popularly referred to as WannaCry, spread like wildfire on May 12th2017. By most accounts it impacted over 200,000 users globally, including the UK’s NHS and Spain’s Telefonica. Australia was not spared either, with at least twelve local businesses reported to have been impacted [2]. [Editor’s note: This is […]
