Tag: Digital Marketing

Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers.

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

Early this year, ExactTarget published our 2014 State of Marketing report.

Are you in the process of marketing your business? You need to learn about your audience.

Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.

SMBs are preparing for a digital 2014 as many roll out new business models especially designed for the global marketplace.

What do you do when you click onto a webpage or a blog post and are confronted with a great big slab of text? If you’re anything like the rest of us, you probably shut down the page and move on to something else.

2014 is set to be a big year for the digital signage and augmented reality industry in Australia. Digital signage is the using of screens in stores to deliver marketing messages and improved shopping experiences to consumers, while augmented reality apps are increasingly being used in conjunction with catalogues or magazines to unlock extra video […]

The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.