Tag: Digital Marketing

Social media is a great way to market your business, but how do you write posts that demand attention and get people sharing your content? Here’s seven tips from an expert.

Heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the second of a three-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.

Getting into the minds—and wallets—of distracted, disinterested consumers is harder than ever. While the old way of doing things can still work, don’t overlook the possibility that there is a newer—and maybe better way—of doing things.

Have you heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the first of a two-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.

Improvements in technology mean businesses must now contend with more than just the internet, and any that haven’t integrated mobile technologies and social media in their online strategy will be left behind. Here’s how to create a well-rounded digital strategy.

ePublishing is being used by savvy businesses as a tool to remain relevant in the digital age. Mandie Spooner looks at the many reasons why SMBs should add digital publishing to their communications toolkit.

If you’re investing time and money in digital marketing, measuring your return on investment (ROI) is a must. Here’s ten easy ways to calculate the ROI on your digital strategies.

The digital world will continue to march forward and change rapidly this year, and businesses that don’t get on board risk being left behind. Here’s what Karson Stinson says you need to know in 2012.

Here’s why online marketing should co-exist and complement every other marketing exercise you do in your business.

Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.