Despite an increase in the use of websites, online activity among small to medium businesses has fallen, with social media interactions and other online marketing activities declining most sharply.
Sure, she understands Instagram. But do you really want a new grad controlling your brand online?
Who influences the buying decisions of your customers? A study reveals the group you should be advertising to online.
Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.
Facebook’s newest tweak could mean reaching exactly the customers you’re after without annoying the ones you aren’t.
First identify your ideal customer, and then determine what words they’re using to search for your products and services.
Forget flavour-of-the-month social sites. Find the community that works best for your company.
There are ‘knowns’ and ‘unknowns’ when it comes to the way search engines work, but a factor that definitely sits in the ‘known’ category is that social sharing is very important for your SEO. Use these tips to get the best results for your SEO activities using Twitter.
What do visitors really do when they come to your website? These two metrics will tell you.
Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.
