Tag: Customers

An effective social media campaign may take time to create, strategic planning to execute and more money to maximize visibility, but these strategies will get wheels turning…

Satisfaction levels increased by 0.3 per cent from December 2014 to January 2015, hitting a 19-year high of 82.9 per cent. This marks a 1.3 per cent increase over the last 12 months.

Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?

There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.

The Index revealed Consumer Sentiment rose to 100.7 points in February, an 8 per cent rise from the 93.2 points registered in January. This is the highest level the Index has seen in the past 12 months.

Understanding your customers’ buying process can help you tailor your marketing messages so you are sending the right information at the right time. There are five stages to the typical customer buying process…

Personal banking customers experienced a 1.1 per cent rise in satisfaction in the last 12 months, pushing satisfaction levels recorded in the Roy Morgan Research Consumer Banking Satisfaction Report to an almost 18-year high.

More and more, people are comparing your brand less to your competitors, and more to the best of the best brands in the world.

Kick off the new financial year by discovering who your profitable customers are and gently shed the loss makers. Chris Ridd, managing director of small business accounting software provider Xero, explains how.

Australia Post has asked customers whether they would be willing to pay an annual fee in order to have mail delivered daily, or switch to tri-weekly deliveries.