As the world becomes increasingly more digitally connected and customers expect near instantaneous answers and action, organisations are having to become more focused and responsive to the needs of customers – and employees. To successfully capitalise on the digital disruption in the customer service environment, there needs to be a seamless connection of customer journeys across […]
Writing your website’s copy can be one of the most frustrating, time consuming and difficult tasks for any business owner. How do you know your words will resonate with your target customers? What’s running through your customer’s mind as they land on your page? This article features three of the best copywriters in the business; […]
While it might seem like a fantasy, there are ways you can grow your business without wasting too much of your valuable time. Here are five marketing tips every small business can use…
Telstra is reminding customers across Australia to be wary of scammers who attempt to obtain their personal information via telephone.
Online retailers frequently neglect to list product information alongside product displays, including information relating to ingredients, materials used, and product origin.
Social media, while serving many opportunities to create customer engagement, can be problematic for businesses if used by frustrated consumers to vent about a poor experience to their friends.
The number one colour for luxury sports cars may be red – but when it comes to the everyday runabout, Australians are highly conservative.
A company that sold solar panels has been ordered by the Federal Court to pay a $145,000 penalty for disseminating fake testimonials and making false country of origin product claims.
The Australian Competition and Consumer Commission (ACCC) has recorded an increase in misleading conduct related to bogus online reviews.
Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.
