Tag: Customer Loyalty

I recently bought a skateboard from SkatersHQ at Manly. My wife calls it ‘the poor man’s mid-life crisis’ as I can’t afford a Porsche!

I was having a tidy out of my wallet last night and kept coming across customer loyalty card after customer loyalty card. Some of them were for places I frequent often and have given me a lot back over the years but it got me thinking, do I feel loyal to a business just because of its reward programme?

90 percent of Australian’s are researching offline purchases online first, raising questions of retailers who don’t communicate with their customers online.

From their laptops, phones and PDAs to their Facebook and Twitter accounts, modern consumers are bombarded by an enormous amount of media every day, and amongst this deluge it’s no easy task for your business to find its mark.