Should you give staff members gifts? How about clients and colleagues? Is there value in gifting a little something, to show someone they mean something to you and your organisation?
The common warning signs to look out for.
Experts let us know their thoughts on customer acquisition.
There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town […]
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.
So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Whether that agency is helping you with HR, PR, SEO or finance, there are ways to manage them to get the best value.
