How to ensure your Valentine’s Day marketing hits the mark
As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.
As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.
Australia’s agricultural sector is set to enjoy a generally profitable year ahead – underpinned by high commodity prices, positive seasonal conditions and low-interest rates, and despite expected continuing trade tensions with China.
If you are self-employed or working in a small business, time is a precious commodity, but even a minute or two can be revitalising.
Business Australia reported that 6 out of 10 Australian SMEs reported sales losses up to 75 per cent this year. Only 18 per cent reported consistent revenue and a mere 9 per cent experienced a growth in sales during the pandemic. Richard Spencer, Chief Customer Experience Officer at Business Australia, offers a list of suggestions […]
Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?” It could quite literally be a million-dollar question, and it’s quite right that business leaders should have this at the top of their priority list. You could […]
In the new world of work going forward, is it possible that your workplace and business will need a COVID-19 social distancing officer? Australia has made tremendous progress in limiting the effects of COVID-19 and all indications are that we are on the path to socio-economic recovery. For many businesses, this means a return to […]
All businesses, regardless of size, have had to deal with the COVID-19 crisis. Some companies have been extremely hard hit, some companies have seen demand sky-rocket… And somewhere on that negative to positive spectrum there are many companies in between. Every single business, however, has had to learn something during this time of crisis. Both […]
The world as we know it has changed. Over the last few months, the uncertainty surrounding us has forced decisions upon our business community that were unexpected and for most, unwelcome. There are a lot of different scenarios which can play out and important decisions to be made. Although each industry is different, what we […]
Djordje (DJ) Dikic, with co-founder Rocky Liang, launched Australian B2C paint brand Tint only five months ago in December 2019. Since the coronavirus outbreak, their sales have increased dramatically, confirming their suspicions that their business idea was what was needed in the paint industry and direct-to-consumer market. DJ’s advice for succeeding in business is to […]
Around the world, millions of people are attempting to slow the spread of COVID-19 by implementing social distancing measures such as remote working. While Australia has not yet been placed into an official lockdown by the government, there has been a steady increase in people who are opting to work from home. “We’re being forced […]