Tags Business storytelling

Tag: business storytelling

How to tell a great story

Use this seven-step process to develop and tell a business anecdote that will you help close the deal.

Don’t forget to tell your business story

Telling the unique story behind your business can be vital to success, Thomas Mahon blogs, as "good stories spread like wild-fire." "Our species has been tuned to listen, store, enhance and deliver stories with passion and emotion. We all know a good story teller! In turn, audiences that hear a compelling story will share it with their own friends..."

The four stories you need to grow your business

Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers. "If you are serious about marketing your business, you need to tap into the hidden power of stories."


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...