Tag: Business Storytelling

Use this seven-step process to develop and tell a business anecdote that will you help close the deal.

Telling the unique story behind your business can be vital to success, Thomas Mahon blogs, as “good stories spread like wild-fire.”

“Our species has been tuned to listen, store, enhance and deliver stories with passion and emotion. We all know a good story teller! In turn, audiences that hear a compelling story will share it with their own friends…”

Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers.

“If you are serious about marketing your business, you need to tap into the hidden power of stories.”