Tag: Branding

In spite of the rise of online and social media marketing, traditional advertising is still a highly effective marketing strategy which gets results.

Video captures people’s attention more effectively than most other forms of communication and can also have considerable impact on people’s purchasing behaviours.

The big question is, how much should you spend and where will it take you?

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

How do SMEs emulate the big brands to stand out, inspire a target audience and generate action via the letterbox?

Online advertising is set to grow to 41 per cent of the total ad market by 2018, according to new figures.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.

Reach out to the people you already know, says Nick Bowditch, Facebook’s Head of SMB.

Social media and review websites mean consumer perception is more important than ever – a few negative tweets or Facebook posts can be enough to dent your brand image.

The idea for many in business is simply to be the best: to run the best restaurant, to have the best customer service, to offer the biggest range.