The events of the past year forced many enterprises to focus more heavily on digital marketing, but there’s a big difference between doing it and doing it well…
From delivering content to making the most of media, Michelle May of Michelle May Buyers Agents shares her approach to staying relevant…
What can we do to change the narrative and ensure our future is not only equally shaped by women, but seen to be? 5 tips for women who are ready to challenge themselves…
Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty […]
What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional […]
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming […]
Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes, such as leaving trademark registration too late, which can haunt for years to come. A recent David and Goliath case highlights why trademarks matter. Stylkea, a niche small business providing stick […]
Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided […]
If I had to distil everything I’ve learnt into one tidy takeaway, it’s this – specialising is the key to building a sustainable and scalable business. The most memorable brands do one thing – or a handful of things – really well. They don’t try to do it all. Going niche has endless benefits. It […]
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around […]
