Jacqui Barrett

Jacqui Barrett

Jacqui Barrett

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Why trademarks matter to start-ups, and the secrets to getting them right

Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes, such as leaving trademark registration too late, which can haunt for years to come. A recent David and Goliath case highlights why trademarks matter. Stylkea, a niche small business providing stick… Continue reading Why trademarks matter to start-ups, and the secrets to getting them right

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