Tag: Branding

Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.

Online rumours got your brand down? Get ready to fight back.

Dreaming of the day your business becomes a household name? Follow these examples.

To successfully take your business overseas, you need to build your credibility quickly. Thankfully, there are some strategies you can use to do exactly that.

A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.

Customers aren’t just concerned about what they’re buying, they want to know what they’re buying in to. Follow these tips to become the face of your brand.

What’s your business card saying about you and your business? Cheap, flimsy or poorly printed business cards do little to create a favourable first impression, so consider these five ways of enhancing the impact your card has on everyone you meet.

You can’t stop people making negative comments about your business online, but there are few simple ways to lessen the damage this can cause your brand. Anna Cairo has three simple steps for managing your online reputation.

Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.

Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis.

“Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”