Tag: Brand

Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.

A new report forecasts the future of online video advertising expenditure to grow by 31% over the next five years – in dollar terms, that’s an increase from $133 million in 2013 to $513 million in 2018.

Have you ever looked at a successful business and wondered what they are doing differently to you? There are a huge number of different factors that contribute to success, but one of the most important is effective marketing. There are a number of similar marketing principles that successful businesses follow, and you can implement them […]

The idea for many in business is simply to be the best: to run the best restaurant, to have the best customer service, to offer the biggest range.

Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.

Diamonds are not purchase many enter into lightly, so when Gus Hashem announced that he wanted to start an online business selling engagement rings, many said it wouldn’t and couldn’t work.

Consumers are increasingly basing purchases on first hand brand experiences.

Marketing your franchise online is a great way to reach a wider audience of potential customers, build your brand awareness and grow the business.

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.

Twitter’s reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.