Tag: Brand

Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.

Diamonds are not purchase many enter into lightly, so when Gus Hashem announced that he wanted to start an online business selling engagement rings, many said it wouldn’t and couldn’t work.

Consumers are increasingly basing purchases on first hand brand experiences.

Marketing your franchise online is a great way to reach a wider audience of potential customers, build your brand awareness and grow the business.

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.

Twitter’s reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.

Read this great story from October looking at defining your business’ brand voice.

Andrew Davis’ book Brandscaping is an interesting take on how we should approach marketing. Rather than the current fad of creating loads of content, he states we should all be acting more like producers and try to find the right content for our audience.

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.

Your website, business cards and any other visual information you produce are your opportunity to connect with your customers. The visual image that you present has a huge impact on how your business is perceived by the outside world, so you should give your visual strategy some serious thought.