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Thinking of starting a blog for your business but don’t know what makes a good blog?

A business blog is likely to involve an opinion or analysis of your business or your industry.

A good blog is more than a mere rendition of your latest activities, it should be insightful and engaging to appeal to both your existing clients and interested others who may come across it.

Successful blogs:

  • Have personality
  • Give the reader more information or insight than news;
  • Can boost search engine rankings if you use the right key words;
  • Should be checked for correct spelling, grammar and punctuation;
  • Should be updates regularly, at least once a week.
Jessica Stanic

Jessica Stanic

Jessica has a background in both marketing and journalism and is dedicated to making the website the leading online resource for small to medium businesses with ambitions to grow.

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