Tag: Advertising

By the time 2019 rolls around, over half of the revenue brought in by Australia’s advertising market will be from internet advertising.

The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.

The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.

it is important to know and understand your typical customer’s buying strategy so that you can sell to them effectively and efficiently, by matching your marketing and sales methods to their buying strategy.

While many have been understandably dreading an ad-filled change to their binge watching, the end of civilisation is not yet here.

The time it took you to read this sentence is roughly the length of the average consumer attention span. That’s right, the average human attention span has been clocked at eight seconds.

Mid-size businesses are stereotypically considered to be stuck in a bit of a no-man’s land when it comes to marketing.

For most business owners, spending money on advertising seems as risky as gambling, like money put into a slot machine with nothing positive to show for it.

The amount being spent on digital marketing continues to climb, with the latest figures showing a 5 per cent Year on Year rise to $1.15 billion during the March quarter.

If you’re already finding it hard to jump off Facebook, the company’s new service will have you well and truly stuck.