Anna Mitsios has been making waves in the beauty and health industry since pushing her idea of making beauty products so pure…they were actually “edible”.
After spending six years in the world of corporate finance and private banking, Anna decided to focus on her desire to assist others in healing autoimmune disease and gut health issues. Anna pursued studies in natural health and – having searched for ways to manage her own Type 1 diabetes – immersed herself in all things organic and natural.
It wasn’t long before Anna became a naturopath and nutritionist, and it was at this point that her idea for The Beauty Apothecary was born.
“The Beauty Apothecary concept came about when I was treating clients in my naturopathic practice,” Anna tells Dynamic Business.
“I was recommending that my clients use natural products on their skin, yet it was difficult to find products to recommend that were both 100 per cent natural and also luxurious. I felt there was a need for a product range which was pure enough to be “edible”, but that was also luxurious and a pleasure to use.”
Anna says she wanted to make people aware that “beauty truly comes from the inside” and that our “outer radiance and glow” has a lot to do with what we put in our bodies.
“Our ‘beauty tea’ and skin care range embodies this philosophy of “inside out beauty” and also reflects my passion and belief in the therapeutic value of botanical herbs, which are abundant in the products,” Anna says.
“Our skin absorbs a large majority of what we put on it – so why put anything on your skin that you would not also put inside your body?”
The Beauty Apothecary has been making big moves since launching late last year, signing a deal with beauty-retail giant Sephora as a stockist and capturing the interest of a yet undisclosed Asian platform interested in taking on the new company’s products.
Whilst completely self-funded, Anna says The Beauty Apothecary could not have reached this point without Anna Lutkajtis, a large part of the business’ brand development and the “guru behind the marketing”.
The new business currently has four employees – and numbers are expected to grow. While things are indeed moving quickly, Anna is ensuring those short-term expansion dreams are kept to realistic levels.
“I am taking things one step at a time with the brand,” Anna says. “However, there is no doubt that global distribution will be the next step and we have taken a few positive steps in that direction.”
When it comes to words of advice for those getting started, Anna keeps it simple: believe in your plan.
“The best advice that I could give is that you must continue to have faith in your product or service and your dream. This is most important when things do not seem to be going your way or when you face adversity. It is at these stages that you grow the most and where you realise you are often 5mm from “making it”. Always believe that there is a way to succeed, as I am a firm believer that there always is!”
