Anna Cairo
Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
How to use LinkedIn to promote yourself
LinkedIn is a powerful platform for professionals to expand and stay connected with like-minded people; so having an active and up-to-date LinkedIn profile is crucial. Here are 5 ways to get the most benefit from LinkedIn.
How to create great content for social media
Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.
How blogs can be used to promote your business
A blog can be a powerful platform to promote your business. Here are five tips for getting the most out of your blog.
The minefield of social media metrics
Every day millions of people around the world interact and engage in social media. And as more businesses connect in this space, many are struggling to measure their social media efforts.
How to manage social media risks in the workplace
When it comes to social media risk, business owners appear to believe common sense is the best guide for employees. This is far from adequate as the term means different things to different people.
Is social media all it’s cracked up to be?
SMEs are constantly being encouraged to set up social media platforms for their business, so it’s easy to get caught up in the hype. But is social media all it’s cracked up to be?
Why you should audit your social media
Having an online presence isn’t enough in the digital world. It’s important to make sure your social media presence is making an impact.
How to get the most out of Facebook
Facebook is the world’s leading social media network. More and more individuals are connecting every day and businesses are also getting on board. As a SME you may have decided to create a Facebook page for your business but are you effectively using it?
How to set your social media strategy for 2013
As we head towards the end of the first month of the year, all SMEs should have their social media strategy in place for 2013. If not, now is a great opportunity to think about what your core message is and how to promote this through social media activities.
How to get noticed in the blogosphere
Not sure how to get your business blog noticed? Here are some great tips from one of our popular stories in August.
How to manage user-generated content
With social media usage continuing to develop and increase, businesses need to pay attention to its third party user-generated content.
Why you should blog to promote your business
A blog is a relatively inexpensive and simple way to boost visibility, connect and interact with a community and share and exchange information. Here are some simple ideas for how best to use your blog to promote your organisation.
How to safeguard against social media risk
Social media can expose business to risk. If not managed properly, considerable consequences may arise causing – perhaps even causing lasting damage. Here’s what you should be doing to protect your brand and reputation.
Getting your ROI from social media
When you’re using social media for your business you might feel like you’re not seeing the return that you’re after. But there are ways to measure what your social accounts are doing for you.
Why workplaces shouldn’t ban social media
There are risks associated with social media and some employers are quick to ban it in the workplace as a means of trying to control these potential risks. However, banning social networks in the workplace does not consider the bigger picture of social media – it shows a lacking of understanding around the technology.
Is there such a thing as privacy in social media?
As social media use , and online usage in general, continues to grow, the privacy debate is becoming more intense. The line between what’s considered personal information in the context of privacy is being blurred, often to the detriment of users.
How to make the right social media connections
As social media continues to saturate both personal and professional lives and becomes more vital to business, it’s valuable to note that it’s not a popularity contest. If you’re going to spend time making connections, you want to ensure they’re the right ones.
How to get noticed in the blogosphere
You’ve started blogging for your business, but how do you let people know that it’s out there? Here are four simple ways to get your blog noticed.
The pros and cons of social media in the workplace
Social media brings a wealth of positives to business, but can also become an unwelcome distraction for employees. So what’s a business owner to do? Block all access to social media, or allow unlimited access to the various networks? Here’s a look.
The four-step recipe to social media success
Social media is about engagement and building relationships; at its most basic level, it’s about communicating. For it to deliver long-term value to your business though, you should consider actioning these four simple steps.
Making social media more social: Three ways
Almost everybody’s talking about social media, especially SMEs who want to harness it as a marketing tool, to increase sales or expand their customer base. But to get the most from this highly valuable tool, you need to understand what makes it tick. Here’s a look.
Five ways to expertly promote yourself on LinkedIn
LinkedIn is continuing to grow, and is much more than just a place to keep your CV online. To make the most of the platform, you need to learn how to promote yourself effectively – and these ideas will help.
To tweet or not to tweet? The benefits of Twitter to SMBs
Although there are a number of pros and cons with the use of any social media platform in business, not considering Twitter as an opportunity could be a big negative. Here’s a look at eight ways using Twitter could help your business.