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How to get noticed in the blogosphere

Dynamic Business is bringing you our top stories from 2012 over the break. Here’s a great lesson from August 21 on how to attract attention in the blogosphere.

You’ve started blogging for your business, but how do you let people know that it’s out there? Here are four simple ways to get your blog noticed.

As more businesses start blogging it becomes more difficult to get noticed, which can lead to frustration when your good quality content isn’t attracting the interest you anticipated.

It’s important to accept from the beginning that a blog will take time to establish. Additionally, merely publishing your blog will not get results – other activities must support the blog gaining exposure. The following for actions can provide promotional activity for a blog:

1. Social media

Use your social media sites to promote your blog. Facebook is one of the largest sites and Google is now indexing Twitter pages so these sites are great avenues to expose your blog. Each time a blog piece is written, post a link in your networks and cross promote subtly. The aim is to encourage people to take a look, not turn them off with over the top promotion.

To read the full story, click here.

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Anna Cairo

Anna Cairo

Anna is a social media communications expert. She supports businesses to increase their online presence through social media. Additionally, she also educates businesses around the impacts social media creates in the workplace and how to minimise these risks. She is a writer, researcher and author writing for diverse audiences on a range of topics. Further, she conducts workshops, presentations and is regularly asked to speak to lawyers around social media risk. Anna was recently nominated for the Telstra Business Women’s Awards 2013. You can join Anna on <a href="https://www.facebook.com/pages/Anna-Cairo-Consulting/285887488090944">Facebook</a> or visit <a href="http://www.annacairo.com">www.annacairo.com</a>.

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