Tech
The transparency brought by the internet has changed the way we do business. Business owners no longer size themselves against the competitor on the adjacent street because, irrespective of locality, all stand side-by-side in a list of online search results; each just a click away from the other. But while this ultra-competitive, virtual environment has […]
There’s nothing more rewarding than running your own business. However, many small business owners will tell you they find it difficult to take time off. Unless you have 100% confidence in your staff to manage things without you, it can be tempting to always be around, sacrificing your personal time to keep the business running. […]
Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
Small business failure rates are alarming – or so we are told. Along every avenue of research an enthusiastic entrepreneur will take, their spark, at some point, will be doused by bold assertions: “8 Out of 10 entrepreneurs who start businesses fail within the first 18 months” (www.forbes.com). For anyone in the throes of a […]
Growing a business is a special talent, part science, part art and doing it well can be one of the most rewarding life experiences. It can also spell financial disaster from which it is very difficult to recover, when things don’t go well. In this article we discuss 5 common mistakes made by businesses. Cash Flow Cash […]
Recognition, reward and opportunity; these are the three key staples in the diet of an engaged and motivated employee. Yet – delivering the right balance of these ‘dietary requirements’ can be one of the biggest challenges businesses face. When they don’t get it right, a disengaged workforce and low morale ensues. With 20 years’ experience […]
If you’ve ever requested an Uber ride to be later picked up by a 4×4, fuel guzzling behemoth of a vehicle, you’ll understand where this idea came from. Chris King, an avid user of Uber services, realised that there were two potential inhibitors to the flow of new drivers to the platform. While noticing that a […]
Jessica was employed in the corporate finance sector when she decided that she “wasn’t loving the 9 to 5 grind” – although, as she quips, “it was more like 8 to 8.” After all, if you’re going to pour so many hours into your day job – wouldn’t you want to choose those hours, and […]
Created to disrupt the stereotypes of the investment industry, the Fintech app, Acorns, has been downloaded by over two million users since it launched in the US in July 2014. Now, after announcing its availability on Australian smartphones, a similar surge in sign-ups is expected from the Australian market – the first country to receive […]
The name of the business game for 2016 is digital marketing. Entrepreneurs are more prolific than ever, but with so many choices before you on how to approach marketing, starting up a business, and managing your employees, it can be difficult to know what the most important tips and techniques are. Curious in how to […]
Any entrepreneur looking to break ground in the online marketplace sector will be familiar with this conundrum: you need to raise capital to launch the business, but without the business and proof of concept, you can’t get the capital. Much like the centuries old argument: which came first, the chicken or the egg? ‘Raising capital […]
What’s a “Landing Page”? If you want to set up an online presence, you need to create a killer website. Then you’ll need to drive people to your website by sending them to a webpage that has relevant information that they are looking for. This webpage is called a “Landing Page”. It generates leads, referrals, […]
If you are a leader – or an expert in your field, whether you like it or not, you are Captain of your personal brand. Do you buy from people you don’t like? Do you return to places where an individual has shown you bad service? Have you been in a business meeting where a […]
The fastest growth rate in Australia for start ups is the online business. This range from selling goods such as make up or skin care, to children’s clothing and toys. However, before you rush ahead and set up your business online, there are a few legal issues that you need to be aware of when […]
The desire to be happy at work and enjoy your job is not an unreasonable one – after all, we spend the vast majority of our waking hours working. True – some of us submit to the notion that getting paid to work is not synonymous with enjoyment, but an increasing number of the workforce […]
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
It has been estimated that as many as 45,000 people in NSW have earned income through the sharing economy over the last 12 months – a hive of business activity that has contributed a massive $504 million per year to the NSW economy. And this is just one state. Once argued to be the peripheral […]
For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and […]
During 2015, a number of financial institutions across the world continued to be targets for cybercriminals looking to maximise their efforts. In fact, the impact of some high-profile attacks on financial institutions in the United States have been valued at over US$100 million. This has done nothing to increase confidence within the industry, as cybersecurity […]
