Tech
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
For too many people out there, the idea of working in the Information Technology sector is associated solely with coding, as if learning a new programming language is the only thing you can do in order to become a professional in this industry. The reality is that there are plenty of jobs available, with a […]
The legal industry is one steeped in tradition. Like our elders who will never give up on the feel of a newspaper for an iPad app, law firms that have been around since the year dot turn a blind eye to advances in technology and changing consumer behaviour, instead choosing to nurture convention. For them, […]
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]
The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more and more people are jumping on the Internet for all of their service and product needs, not just for retail, and any small business who wants to keep on growing in […]
Did you know there are are over 1 million students enrolled at Australian universities and of these, more than 600,000 are international students? In fact, Australian universities are recognised as being a key contributor to the nation’s economic prosperity. As such, it makes sense that there is a strong focus on international recruitment across the […]
“This is a business, not a charity” – a phrase most of us, for one reason or another, have heard numerous times. Like the difference between good and evil, the former is driven by internal interests to make money, while the latter is driven by the needs of others to raise money. Their paths can […]
Fifteen years ago we were promised a more productive future, where technology was going to transform how we worked and make life easier for all. Is anyone feeling this yet? Probably not. In fact, most of today’s knowledge workers would say that they are busier, working longer hours and are more overwhelmed and stressed. What […]
In this day and age, is there any business serious about its growth that doesn’t have an online presence of some sort? A website should be the starting point of every company’s marketing and business development plan, although an increasing number of small businesses, particularly side ventures of stay at home mums or those who […]
Now the sharing economy is evolving into something new. Ubiquitous communications, freelance work forces and low transaction costs are giving rise to the on-demand company, which aims to apply the principles of Uber or Airbnb to a much broader range of markets. (Irving Wladawsky-Berger, The Wall Street Journal) From food delivery, ad hoc tasks to […]
The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]
There are many challenges facing small businesses and, with the New Year well underway, now is a good time to start addressing these head-on in order to build a stronger business. Whether you are a small enterprise just starting out or a mature business looking for additional growth, there is no shortage of challenges that […]
“You can never have too much of a good thing” is a phrase that most, if not all of us, will have heard before. Whether or not this is true is a matter of opinion, but if you’re in business and you’re onto that good thing, then you surely stick with it. After an extended […]
Owning a business is sometimes one of the most rewarding experiences a person can have during their life. However, it is not all easy and most of the business owners complain about not being able to manage their business when they are away from office. Unless and until you have a strong team of dependable, […]
1. Before we say no to new ideas – ‘Consider’ You never know where the best ideas are going to come from, so you need to be open. When Kodak said ‘no’ to the digital camera invented in their very own labs by Steven Sasson in 1975, they said no to the idea that was […]
Yes – the Australian government has recently launched the National Innovation and Science Agenda which aims to cultivate Australia’s newest economic pillar: Technology and Innovation. “Welcome to the Ideas Boom” the homepage boldly and proudly states like a gatekeeper of previously untrodden territory. But are these policy changes (welcome as they are) driving this shift, […]
The transparency brought by the internet has changed the way we do business. Business owners no longer size themselves against the competitor on the adjacent street because, irrespective of locality, all stand side-by-side in a list of online search results; each just a click away from the other. But while this ultra-competitive, virtual environment has […]
There’s nothing more rewarding than running your own business. However, many small business owners will tell you they find it difficult to take time off. Unless you have 100% confidence in your staff to manage things without you, it can be tempting to always be around, sacrificing your personal time to keep the business running. […]
Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
