Home topics start-up-entrepreneur Startup Tech Startup Three must-do’s for naming your business Tara Commerford April 14, 2016 Naming your business is one of the first and most important tasks for any business owner. Yet while your choice of business name can impact everything from brand visibility to ease of compliance, its implications are almost impossible to predict until your business actually begins operating. So how can business owners choose a name that puts them in good stead for the future? Here are three must-do’s for any business owner, no matter your level of experience, when choosing a name for your newest enterprise: Check the business registry and domain Choosing a name that you can’t actually use can set your operations back from day one. To avoid this, search for the proposed name of your business in the Australian Business Registry , which contains the official names of all registered businesses in Australia. If the proposed name doesn’t show up as a match in the registry, you can probably safely register it for your own business. You should also check that the .COM.AU domains for your proposed business name aren’t currently being used by any other sites. Sometimes it also pays to check for slight variations on your proposed name, to avoid confusion with other similar businesses, for example, a business called Jane’s Dress Alterations should check for janesalterations.com.au as well as janesdressalterations.com.au. Choosing a country domain, .COM.AU for Australian businesses, is also important as it not only shows your customers