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Square Reader: The innovative tool making it simpler for businesses to accept card payments

With a reputation for being the most smallest, most mobile and most affordable way for small business owners to accept credit cards, Square Reader is now available across Australia.

Launched in March, Square Reader has been adopted by small and micro business owners who are using the innovative new business tool to accept Visa, MasterCard and American Express credit and debit cards wherever their business takes them. From today, Square Reader is now available in stores and online at over 490 Officeworks, Apple and Bunnings locations around the country. This availability simplifies and expedites access for over two million Australian small business owners who can now use Square Reader to start accepting card payments quickly and securely from their smartphone or tablet device.

Jack Dorsey, CEO and Co-Founder of Square, said: “With the launch of Square Reader in Australia, we’re empowering local sellers with the tools they need to start, run, and grow their businesses. Our launch in Australia is an important step for our company and an exciting moment for a market so committed to innovation and an entrepreneurial small business community.”

Square Reader combines the best in mobility with accessibility and affordability, without compromising security or power. The device, combined with Square’s powerful and free Register point-of-sale app, has been designed with the needs of a variety businesses in mind, with suitability ranging from cafes to bars, tradies to photographers, food trucks to market sellers, retail stores and many more.

“Small business owners across Australia now have immediate access to Square Reader through our large partner network of Australia’s leading retail stores” commented Ben Pfisterer, Square Australian Country Manager. “Businesses shouldn’t have to wait weeks to be sent a card payment terminal, or spend valuable time on the phone registering for an account and completing long, arduous application forms. They shouldn’t have to be worried about their terminal going down and having to wait days for a replacement. With availability in 490 retail stores across Australia, Square is making it simpler for business owners to accept card payments, and significantly reducing the time that is traditionally taken to start accepting card payments.”

By increasing access and presence in Australia, Square Reader is fast becoming the go-to device for business owners of all sizes when it comes to card acceptance. Square’s retail partner, Officeworks, welcomes this commitment to the local market. “Square Reader is a valuable addition to the Officeworks stable of outstanding technology products, empowering our small business customers with the tools they need to run their business effectively,” said Toby Watson, Business Manager of Technology for Officeworks. “We’re excited to work with Square to bring our small business customers an affordable and simple card payment tool.

Square Reader can be purchased from Officeworks, Apple and Bunnings stores for $19, and online at square.com.au with free shipping across Australia.

Dynamic Business spoke to two small businesses about their Square experience:

Comparing Apples to Oranges

Roasted by Numbers

About Square, Inc.

 Square creates tools that help sellers of all sizes start, run, and grow their businesses. Square’s point-of-sale service offers tools for every part of running a business, from accepting credit cards and tracking inventory to real-time analytics and invoicing. In the United States, Square also offers sellers financial and marketing services, including small business financing and customer engagement tools. Square Reader was launched in Australia on March 8, 2016, as the smallest, most mobile and most affordable card payment reader available in the local market. Square Reader allows business owners to accept Visa, MasterCard and American Express credit and debit cards directly from their compatible smartphone or tablet device. Square was founded in 2009 and is headquartered in San Francisco, with offices in the United States, Canada, Japan, and Australia.

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