Tech
Small businesses that take a shotgun approach to social media and digital marketing are likely wasting their money and could be missing out on opportunities around leads and sales, according to Tanya Williams, CEO of Digital Conversations. In a new video, Tanya discusses the digital marketing mistakes commonly made by small businesses, including on their […]
There are many options out there for sole traders and SMEs when it comes to managing business invoicing and accounting. The first solutions people tend to turn to are the reliable classics: Word and Excel. While these offer some snazzy invoice templates, they may be a bit harder and more time consuming to work with […]
Fed up with conservative investment professionals leaving a trail of broken dreams, a trio from South Australia has launched an online platform to help would-be start-up founders and other entrepreneurs nurture their ideas. Co-founded by Kalif Auditore (CEO), Nick Boniciolli (COO) and Joshua White (CTO), Joey Crowd is being billed as the world’s first crowdfunding […]
The Census debacle last night highlights what not to do in business. At the height of a system malfunction when millions of Australians couldn’t log on to the ABS website to complete their Census the Prime Minister tweeted how easy and important it was: ‘We filled in the census tonight online – v easy to do. […]
The argument in favor of SEO is a compelling one when you consider the simple equation that you need customers to be able to find your business if you want to enjoy strong sales growth and big profits. There are numerous ways to ensure that your eCommerce platform is both successful and profitable, such as […]
How many new companies or ventures have you started in the last year? If you have to pause to count them all, you might just be a serial entrepreneur. You have so many ideas—good ideas—and the resources to put them into action, so why not go for it? After all, at least one or two […]
Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is fantastic, a great idea needs to be properly thought through from a legal perspective so it doesn’t hit a road block when it comes time to get it off the ground. […]
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
Entrepreneurs Tim Fung and Jonathan Lui have spent the last four years disrupting the labour market. Their business, Airtasker, is helping people to think outside the boundaries of traditional job categories, revealing new and exciting ways to earn an income. Co-founded in in 2012 by Tim and Jonathan, the CEO and COO respectively, Airtasker […]
Enterprise cloud company Cloud ServiceNow and its partner UXC Keystone have been selected by the NSW Department of Finance, Services and Innovation (DFSI) to provide the platform for the state government’s new GovDC Marketplace. The GovDC Marketplace is billed as a ‘one-stop-shop’ for state government agencies seeking to procure the services of approved ICT vendors. […]
The first few years are crucial for any new business. This is the make or break time that so many start-ups fail to make it through as they look to find their feet. In fact, the Australian Bureau of Statistics says that more than 60 per cent of small businesses shut within three years of […]
You wouldn’t drive a car without a registration licence – so why are your driving your business without registering your most visible asset, your brand? One of the most valuable assets a business owner can own is their brand. Business owners should consider protecting their logo (visual features), name (brand identity) and tagline (call to […]
Let’s be honest here; the 2010s haven’t been great. The global economy has stagnated; we’ve had humanitarian crises, lost countless cultural icons and Arnott’s changed the flavour of Shapes! On the upside, we’ve seen leaps in cool technology and the rise of online streaming. Whilst growth has been difficult over the past half-decade or so […]
When you’re designing your website, you have a ton of things to think about. You’re concerned with the way your business is presenting itself to the world, and this means you’re less concerned with things that may seem trivial. Recently, Apple was smacked by a lawsuit for overlooking something: a particular graphics module used on […]
Last chance: entries for the 2016 Digital Disruptor Awards close on Thursday, 4 August 2016. An initiative of the ACS, the professional association for Australia’s ICT sector, the awards recognise digital specialists and businesses transforming the digital economy. There are 12 different categories, comprising six individual and six team or project awards. These include the ICT […]
There are a range of common SEO myths that are constantly perpetuated throughout the SEO community. Much of this hearsay is formed with little-to-no research or proof that justifies the attention and belief that they receive. To help put some of these myths to bed, I’ve created a list of the most prolific lies in the industry: […]
Get the details in the IDC InfoBrief – Thriving in the Digital Economy here. IDC surveyed decision makers around the globe to find out how new technology is changing business. IDC InfoBrief, sponsored by SAP, Thriving in the Digital Economy, February 2016.
Running a small business is a stressful job at the best of times but in 2016, small business owners are having to navigate the treacherous waters brought about by a rapidly changing and ultra-competitive market. A Westpac report published recently found trading conditions for Australian SMEs collapsed 14.4% over the second quarter this year. […]
It’s possible to write an entire series of articles discussing the advantages of social media advertisements. Social media is no longer just an optimum platform for sharing breakfast photos, it can also serve as an ideal platform for businesses to promote their product or service to a worldwide audience. For example, it has been estimated that Facebook now has approximately […]
Deals website, Catch Of The Day and Brisbane’s Beserk Clothing received top honours at last night’s 2016 StarTrack Online Retail Industry Awards (ORIAS) gala, hosted at Dockside Pavilion in Sydney’s Darling Harbour. The StarTrack ORIAS People’s Choice Award was launched in 2015 to give online shoppers the opportunity to have their say on the online […]
