Tech
Want to know what it takes to create eMarketing your customers can’t help but open? American email marketing pioneer Jeanniey Mullen offers her top three tips for how to get your business noticed in the inbox.
The ways businesses produce, consume and distribute information has changed forever. Most of this has been driven by new technologies that have led to a reduction in the amount of information on paper and an increase in what is stored digitally.
Not only do SMBs now have access to the same new technology as large organisations, they’re also able to embrace and react to it more quickly, nimbly and cost-effectively. Here’s how you can take advantage of your pole position to steal a march on the big guys.
As social media continues to saturate both personal and professional lives and becomes more vital to business, it’s valuable to note that it’s not a popularity contest. If you’re going to spend time making connections, you want to ensure they’re the right ones.
Although the introduction of webinars, web conferences and webcasts has meant the faithful teleconference has taken a backseat, it’s still a valuable communication tool for SMBs. But don’t let the lack of visual engagement impact on your manners and meeting etiquette.
For a business to have a successful relationship with consumers online, a certain level of trust must be established, especially if payments are involved. Here’s how to make your customers feel comfortable enough to hand over their credit card details.
When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.
If you’ve never used Skype, you’re in for a treat. It’s a very valuable and low-cost tool in the business world, but one that many SMBs haven’t added to their suite. Here are 5 reasons you should consider Skype, now.
Technology is well and truly taking over our ability to switch off. Winning back your work/life balance could be as simple as applying some rules around your use of technology though, and you can begin by putting a limit on how many times you check your email each day.
If you run a website, you probably know how many visitors it receives each year. But do you know how many of these visitors actually go on to buy your products or services? Learn how to convert traffic into customers with these tips.
The rise of Apple devices in the consumer world is now being mirrored in business, with employees increasingly likely to bring in their own devices to access corporate information. So how should organisations address the growing trends of self-selected access devices and the increasing preponderance of Apple in work?
Can you make money on a Facebook page? It’s the question all SMBs weighing up the ROI of social media want the answer to. The good news is that Facebook can help you sell directly or indirectly – but to do so you need a solid strategy around your use of it.
Pinterest now pulls more referral traffic than Google+, Twitter, and LinkedIn combined and boasts a growth rate of nearly 4000 percent since its inception in 2010. If you’re not generating some Pinterest around your business, you could be missing out.
Social media is fast, it’s constant and it’s everywhere. It’s also helping to create social businesses; those that put in place strategies, technologies and processes to systematically engage all in its ecosystem to maximise co-created value. How effectively does your business do this?
Mobility at work is changing the way we operate. So what are the best ways to stay mobile and how do you keep track of the work as it gets done?
Introducing a clear policy for the use of BYOD at work is a smart idea to ensure that you and your employees know what is appropriate conduct.
You’ve started blogging for your business, but how do you let people know that it’s out there? Here are four simple ways to get your blog noticed.
Steve Jobs’ legacy became the most valuable company of all time overnight, as Apple’s market value rose above US$620 billion ($596.8 billion). The technology giant finally snatched the most valuable title from Microsoft, which had held it since 1999.
NFC, or Near Field Communications, is coming to a smartphone near you and will quickly change the way you receive and send data. So what is NFC and how does it work?
It’s important that you and your employees know that what is said on Facebook is available in the public domain- it’s not just a whinge to your friends.
