Strategy

Do you ever look at any of your staff and think, “I shouldn’t have to remind you to do that?”

As a small business owner, you need to be clear what this means, where you can save money and what new legislation you are able to take advantage of. Here’s what you should note…

If this time of year fills you with regret and disappointment, don’t despair. There is still time left to get to work on finishing this year off as well as we can. Set out to make it a Personal Best.

The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.

What started out as an experimental technology has quickly grown into its own industry with a large variety of providers each offering their services and products to a growing customer base.

In today’s competitive world, the biggest competitive advantage any small business can have is that people know about you – who you are and what you do.

General business conditions were down for third quarter in a row, while businesses’ outlooks for their own conditions dropped for the fifth consecutive quarter.

Every business is a boat on the economic seas. Although bigger boats have a better chance of riding out storms, the small ones can have as much of a chance if navigation is mapped out with care.

From Julius Caesar, Alexander the Great and Ghandi to Henry Ford, Richard Branson, Bill Gates, Steve Jobs and Oprah Winfrey; qualities of leaders have inspired us to pursue our dreams and achieve greatness.

Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.

Many businesses put off making website changes until it’s too late, but it’s not the only thing pushed to bottom of the priority list. Here are 3 key things you might be putting off, but should think about now.

Since when does working hard solely mean one should be cooped up in their office, chained to that desk and computer, focused like crazy on the business at hand?

Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.

The story of Apple Watch so far has some very interesting lessons for current and potential entrepreneurs in the tech space. Here are a few…

Sponsored by StarTrack The StarTrack Online Retail Industry Awards (StarTrack ORIAS) are designed to honour Australia’s most innovative online retailers who set new standards of excellence. The inaugural People’s Choice Award will recognise excellence in the e-commerce industry by giving every online retailer the chance to stand out and claim the title of ‘Australia’s favourite […]

The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.

Too many businesses have written up their business plan and dusted their hands. Full steam ahead, right? Yes, but make sure it’s only to the next stop.

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

You’ve put in the hours, you’ve watched your business grow and thrive. Now you’re ready to reap the well-earned rewards. But is your business ready?

While there is no one-size-fits-all strategy that will work for all small businesses, there are some fundamental principles that can be helpful for small business owners.