Small Business
For years, sales teams have struggled to keep up with a customer base using the latest technology to upend the traditional sales process. Today’s customers have more choice and buying power than ever before, and they expect unprecedented levels of contextualisation and personalisation. The latest wave of technology, led by Artificial Intelligence (AI), may be […]
Any first time business owner will encounter the world of numbers and sometimes, become stuck among the intimidating and sometimes confusing jungle. Budgets; a word no one is thrilled to hear but its presence is critical to the success of a business. It’simportant you live for a budget. Make budgets your ally Financial plans and […]
In an era of digital connectivity and data dependency, continuous access to electricity has never been more critical for Australian small businesses. Yet, many are still unprepared despite the widely reported rise in blackouts stemming from increased infrastructure pressures, greater demand on the grid and unpredictable weather extremes. Eaton’s Annual Blackout Tracker not only revealed […]
MYOB has teamed up with BPAY to offer a new invoice payment method, which was rolled out to MYOB customers last week (May 15), allowing businesses to get paid up to four times faster. MYOB Head of Product Marketing, Kim Owen-Jones said that giving customers the choice of BPAY as a payment method would provide […]
An integrated cloud-based business platform will revolutionise and simplify accounting, payroll, banking and daily operations for Australian small and medium businesses from July 2018. Combining the business expertise and software development teams of KPMG Australia (business advisory), CBA (banking) and Microsoft (technology platforms), Wiise is targeting SMEs that see themselves as having more complex needs […]
If Sales Training werethe cure, we would not have businesses small and large frustrated with Sales & Business Development constantly being the least productive and leastaccountable area of the business. Sales Training addressesthe ‘symptoms’, not the ‘core’ age-old problem. The persistent-core problem is that Sales & Business Development is an incidental career. Why? There is no tertiarypath. […]
As a business owner, you have many demands on your time. Chances are that you will have to worry about sales, costs, staff, regulations, cash-flow and customer satisfaction, to name but a few. This means that checking utility bills and comparing energy plans may not be at the top of your to-do list. But what […]
The long-term solution to women being underrepresented in Science, Technology, Engineering and Mathematics (STEM) lies in fostering gender equality in the classroom, according to Sarah Moran, co-founder and CEO of social impact business Girl Geek Academy. The Melbourne-based marketer, unapologetic geek and “Let’s Talk…” contributor spoke to Dynamic Business about the barriers women face […]
Businesses are under incredible pressure from constant deadlines and the need to deliver short-term results. Business leaders want immediate outcomes, which creates a culture of ‘doing’. So, when a problem arises, we quickly jump to solution finding, without isolating what the real problem is. If we don’t take the time to dig deep, observe and […]
The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive […]
Since the inception of the World Wide Web in 1991, technology, business and daily life has changed significantly. Who would have thought that billions of people across the globe would conduct business from the palm of their hand? And with technology rapidly advancing and more and more people seeking flexible work arrangements, it’s no wonder […]
Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page) – but only on mobile devices. The new format is called outstream video ads and is […]
The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value […]
Most people don’t really understand branding. They think that they know what it is; they know that it can help a business, yet they are unsure of exactly what to do and how to do it. People underestimate the power of branding, however if I ask you for the first brands that pop into mind […]
We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook, a share price rollercoaster and questions from political leaders on both sides of the aisle. Bit amidst the chaos, Facebook went ahead with F8, its regular developer conference. This year’s event […]
Seeing Machines has gone from strength to strength since 2000, when the business was founded as part of an association with Australian National University. Today it is at the forefront of driver monitoring technology and has more than 200 staff and operations across the world; including the US, the UK, South America, Europe and in […]
The world is in midst of the ‘Fourth Industrial Revolution’, an era characterised by an avalanche of digital innovations changing what customers expect from businesses. In the realm of small business, operators are having to embrace technologies like the cloud, social, mobile, and artificial intelligence (AI) to find, win and retain today’s consumers –more connected […]
When local companies rely on imported imagery to speak to “the world’s best BS detectors” (i.e. Australian consumers) they risk eroding their brand loyalty and support, warn the designers behind stock photography startup Austockphoto. Co-founded by Claire Bonnor and Kassandra Hunt, the entrepreneurial duo behind Sydney-based design agency Boheem, Austockphoto is a stock photography library […]
Ecommerce is growing rapidly in Australia – with a 14 per cent growth in online purchases in the 2017 financial year[1]. Forrester predicts that a quarter of total retail sales in Asia Pacific will be completed online by 2022[2]. The arrival of Amazon in Australia will most likely accelerate this growth trajectory. How do Australian e-tailers […]
Cryptojacking – where cybercriminals hijack CPU power and electricity from unsuspecting computer users to mine cryptocurrencies – can cripple a company’s network, increasing their costs and reducing productivity, warns Fernando Serto, Head of Security Technology and Strategy at Akamai Technologies (APAC). “The idea behind crypto mining on end user devices was originally conceived as a […]
