Small Business
Byline: Karen Reddington, President, Asia Pacific, FedEx Express Traditionally, small businesses began in one’s backyard – selling to friends and neighbours. As these small businesses grew and ventured abroad, they would have sought out markets close by or those which were culturally similar before going beyond. But the Internet and e-commerce has made the world smaller […]
Ask any established business owner/manager if they have a marketing budget and you will hear a resounding “Yes”. It’s an essential part of their growth strategy and keeping connected to their market. The average marketing budget ranges from 3-8% of revenue, however, many forget the employment costs of marketing managers and sales people which adds […]
Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design […]
Amy McWaters is the COO of The Hamper Emporium and is responsible for the day-to-day operations and logistics of the company, while ensuring customer satisfaction. On top of that, she is also the COO of SOL Group Australia, Australia’s leading online gifting company. Amy draws on her expertise and experience to share her insights for scaling […]
Adding digital evidence, putting yourself in the thick of the action and using a professional summary to highlight your unique selling proposition are three easy CV hacks that will help you reach the shortlist, says recruiting experts Hays. “As a jobseeker it can be tough to stand out, but there are a few tips that […]
Before venturing outside of their comfort zones and purchasing from a new category online, Aussies want a better overall experience from online retailers. More than 40% of online shoppers have never purchased appliances, jewellery and hardware online 60% want cheaper shipping and returns if they are to purchase from new categories online 56% want to […]
Around 9 out of 10 Australian SMEs are frustrated about their business funding, naming onerous loan conditions, having to provide property security and a lack of flexibility as their major concerns. These are the findings of the latest SME Growth Index, conducted independently by banking market analysts East & Partners, on behalf of national working capital […]
Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend […]
Cybercriminals are targeting businesses with a new scam that uses fake invoices to trick the business into paying money to the scammer. The invoices look legitimate and are often sent from a legitimate-looking email address, making it difficult for busy finance teams to spot the fakes. According to the ACCC’s Scamwatch, Australian businesses lost $2.8 […]
When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be […]
Byline: Todd Handcock, President, Asia Pacific, Collinson Banks are facing increasing pressure to grow their business in the era of digital disruption and open innovation. Profound changes in consumer behaviour, technological innovations, the availability of a massive amount of data and the connected lifestyle of customers have led to a blurring of industry boundaries. Today’s consumers […]
Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”. We now no longer need that to be true. Why? Well, you see we used to talk about how many people […]
From influencer to big business, this nutritionist organically grew her company – JSHealth – through effective online personal branding. She discusses how she manages to organically grow a 231K following, the ups and downs of having a personal brand and how it Instagram became her revenue stream. Jessica Sepel is a bestselling health author and […]
This week we hear from two leaders on the big 4 banks, discussing whether they are becoming redundant to small business. It is becoming increasingly challenging for small and medium enterprises to secure bank finance as rejection figures are on the rise. An analysis of business loans by financial comparison site Mozo.com.au has found staying loyal to […]
Byline: Saijo George, SEO Strategy Director at Supple, one of Australia’s leading and award-winning digital marketing agencies. Online reviews are the new “word of mouth” and we trust them. They’re also one of the top ways customers make their final decision to buy your product. Getting quality reviews is a prime way of reaching the top […]
Australia’s small to medium enterprises (SMEs) are bracing for a double whammy of disruption from the back-to-back Easter/Anzac Day public holidays coupled with a Federal election. 59% of SMEs say major political events such as elections have impacted their business in the past. 27% of SMEs expect the 2019 Easter/Anzac holiday period to negatively impact […]
Former HR Manager, James Trenerry turned a $40,000 debt into a successful KX Pilates franchise enterprise, generating a revenue stream of $2.5 million. Here are his tips for business success. Define your vision A clear vision and strategy is essential to reach your goal This sets the tone for your business direction, objectives, and […]
Skalata Ventures is seeking applications from early-stage businesses with proven traction to join its seed investment program. The six-month program, customised for each company, will offer operational support and up to $250,000 in funding to early-stage businesses to become significant and sustainable. Backed by noted business leaders Paul Little and Carol Schwartz, the seed investment […]
It’s not a new thing but it’s fast becoming a ‘thing’. Brands around the world have collectively twigged to the benefits of dealing directly with consumers and Australian retailers which make a business out of selling multiple labels will soon be on notice to up their game. Fail to do so and they risk losing […]
Global business leaders forecast one in three of their employees will be temporary workers by 2023. 94% of global business leaders are currently sourcing contract workers from online job platforms. The most common concerns of using online platforms: no guarantee of the standard of work (41%), a lack of alignment/understanding of the company (38%) and […]
